Sessions | Digital Bootcamp
Three simultaneous talks will be offered during each session time. Students can choose between which they prefer to attend as space allows.
Keynote: Please Stop Calling It Digital
Breakout Sessions (attendees will choose 3)
Mining Data for Consumer Insights
As advertisers and marketers, we have access to more data than ever before. But how do we decide which data are important, and how can we handle the data torrent and ignore the noise, to get to real consumer insights?
Metrics & Optimization
Advertising auctions, search and display campaigns, key metrics, optimization techniques and analysis are all important factors in search marketing and advertising. This session will teach attendees how to make sense of these in order to achieve search campaign success.
The Role of Strategy in Digital Marketing
Digital Communication in the Retail Space
Consumers have new tools to help them shop, to the point that they may know more than a retail location’s own staff. How can retail brands use digital tools to provide a great customer experience in stores, point of sale assistance, interactive product demonstrations or other tools that consumers desire?
Mobile Advertising
The incredible rate of adoption of connected mobile devices is changing the advertising landscape and our culture dramatically. Successful brands will understand the role of mobile marketing to today’s connected consumer.
Looking Forward
What are the new technology advancements on the horizon, and the communications possibilities that they entail?
PR & Reputation Management in the Post-Digital Age
Word of Mouth is amplified in the Digital Era. Consumers have always shared their thoughts and opinions about brands, but the Web has allowed for unprecedented levels of reach for consumers. How do brands control their reputation when their message could take a back seat to what the market says?
Motley Crue, Moore's Law and Meh
What can advances in technology do to the media channel? How to these changes affect consumer attitudes? How do technology changes spark innovation in agency work?
Creativity & Technology
How do ideas come to life at the intersection of technology and design? Rich 3D and video production, mobile, social media, and other online platforms can combine to create powerful consumer experiences for brands.