Sessions | Digital Bootcamp
Two simultaneous talks will be offered during each session time. Students can choose between which they prefer to attend as space allows.
2014 Digital Bootcamp Session Descriptions
Best Practices in Digital Advertising
The rise of digital has quickly positioned this medium to be the core of the communications mix. Using case studies, this session will cover digital trends and best practices in connecting with the consumer in a digital format.
Storytelling with Data
Learn to tell a brand’s story across digital channels in a way that generates brand passion among your consumers.
Technology and the Evolution of Media Buying
Digital media buying has come a long way from traditional mass-purchasing. It has evolved from buying ads directly from publishers to purchasing through aggregators such as ad networks to going through real-time exchanges that act much like financial markets. Learn how automated or programmatic media buying is made possible by the technology known as real-time bidding (RTB).
Don't Buy the Lottery Ticket: How to succeed with social content
As brands wrestle with the idea and challenges of being content publishers, we'll examine what works at driving meaningful consumer engagement and why. How can brands use the ever-changing social Web to tell their stories more effectively and connect with people in powerful ways?
Creativity & Technology
How do ideas come to life at the intersection of technology and design? Rich 3D and video production, mobile, social media, and other online platforms can combine to create powerful consumer experiences for brands.
User Interface Development & Design
As more devices have been adopted by consumers, brands face the challenge of designing their messages, apps, and other interfaces for these multiple platforms. How can engineering and advertising working together to create meaningful experiences for consumers?