Speakers | Digital Bootcamp
Marc Lapides | Digital Communication in the Retail Space
Mike Ronkoske | Looking Forawrd
Brian Barthelt is currently the Director of Acquisition and Engagement for Leo Burnett Interactive, the digital arm of Leo Burnett. Leo Burnett Interactive was born out of the former “Digital Delivery” department of Arc Worldwide: a team Brian built and led for over a decade. Brian now focuses on talent acquisition, innovation, and outreach with account teams, existing clients and potential clients, demonstrating what Leo Burnett Interactive brings to the table. Brian also helps lead Leo Burnett’s team of over 140 developers, creative technologists, animators, 3D modelers, systems engineers and testers.
Brian has helped conceive and create innovative solutions for such clients as Intel, McDonalds, Coca Cola, Sprint, General Motors, Maytag, Procter & Gamble, Purina, Energizer, Equal, Disney, Behr, United Airlines and many others. Prior to joining Leo Burnett and Arc Worldwide in 1999, he worked as a software engineer for BP/Amoco developing mission-critical plant maintenance systems.
Brian has been a featured technology speaker at the Savannah College of Art and Design, the Rochester Institute of Technology, Microsoft, and several Chicago area and national special interest groups including the Chicago WebSIG, the Association for Computing Machinery (ACM), and the Marketing CIOs of America. He currently serves as an agency ambassador for Microsoft’s Agency Partner program, advising them on the technology needs of marketing organizations and digital marketing agencies. Brian also serves on the planning committee for the 4A’s CreateTech conference.
Brian holds his B.S. in Information Decision Sciences with a concentration in Statistics from the University of Illinois at Chicago, and he has received specialized training in Executive Leadership through the London School of Business.
Eric Chun is part of the Strategic Analytics group at Draftfcb which focuses on discovering business insights from data to better understand consumer behavior. At Draftfcb Eric is responsible for conducting marketing analytics, campaign reporting, consumer research, business case modeling, and financial analysis across various clients in the Pharmaceutical and Healthcare space. Currently he works on the Johnson & Johnson account. Prior to joining Draftfcb, Eric spent 5 years as management consultant in the Retail Strategy practice, partnering with client teams to solve a diverse set of business challenges, including inventory management, labor force optimization, and operations strategy. He holds a degree in Economics from Northwestern University.
Molly Garris serves as Director of Digital Strategy for Leo Burnett and Arc Worldwide and is the agency's in-house mobile marketing subject matter expert. Since joining the agency in 2009, Molly has been instrumental in activating successful mobile marketing campaigns for P&G, Coca-Cola, Kellogg's, Miller Coors, Whirlpool, and Purina, just to name a few.
Molly has made a name for herself in the mobile marketing space, driving new product development, integrating the mobile channel into marketing strategies and optimizing mobile campaigns to yield stronger results for Leo Burnett/Arc Worldwide and its clients. In 2011, Molly took her knowledge of mobile on the road and spoke at ten industry events including conferences such as OMMA Global, the Mobile Insider Summit, the Mobile Commerce Forum, and more. Molly has a passion for education and has participated in mobile education sessions at DePaul University, Loyola University, Northern Illinois University and Michigan State University. Her accomplishments were noted in Advertising Age as one of the 2011 Women to Watch and as a 2011 CIMA Digital Rising Star finalist.
After 15 years of defining brand strategy, launching new digital brands and invigorating icon brands, Miguel Gonzalez finally landed on being a Strategy Director. Why’d it take so long? After being a creative director, content strategist, digital innovator, trendspotter and agency management director, Miguel found his calling as a strategic planner. Miguel digs deep into consumer insights, qualitative research design and futurist thinking for new ways to solve brand challenges from a human-centered point of view. His achievements include naming and launching LendingTree.com, managing the making of the U.S. Army’s “An Army Of One” integrated campaign and creating social media firsts for SC Johnson and Philip Morris.
Miguel’s work has received recognition from the Cannes CyberLions, One Show, Effies, Art Director’s Club of New York, Addys, New York Advertising Festival, POPAI, Reggies, the Yahoo! Big Idea Chair and ad:tech. He has judged competitions including the Addy, Andy, Tempo and POPAI awards. Plus, he has been a guest speaker/panelist for the Chicago Advertising Federation, CTIA Wireless, NATPE, the Chicago New Media Summit, Storyworld SF and the DMA.
Kate Lorenz is Director of Content Strategy at Leo Burnett Group and has 10 years of experience in digital media and content marketing. Kate has produced data-driven content strategies for consumer brands in North America and Europe. Prior to joining Leo Burnett Group, Kate was Managing Director of Content and Execution at Imagination Publishing and Editorial Director at CareerBuilder. You can follow her on Twitter at @katelorenz.
Paul Marobella, Jr. is currently the President of Havas Discovery, an intelligence-driven digital, CRM and behavioral marketing agency within the Havas Worldwide network. He's spent his career forging new ground in how technology can strengthen relationships between brands and people. And, refining my authentic passion for social marketing and how brands can leverage digital technology to create real organizational value.
When he's not at a whiteboard or making crafts with his kids, he's on the ice playing right wing trying to survive against guys half my age in the Johnny's Ice House Adult Hockey League in Chicago.
A lifelong Boston Red Sox & Boston Bruins fan but since moving to Chicago, I've adopted the Chicago Blackhawks as my home team. I'm on a mission to find a proper thin-crust pizza in the Mid-west and a continuous life-long search for the perfect chicken parmigiana.
In addition to my famly and professional lives, I've always been passionate about helping under-privileged children find their way. I'm currently the Chairman of the Board of Directors for the Inner-City Education Program (ICE). We provide scholarships to Chicago-area kids that show a commitment to organized hockey and their education.
Steve Raquel possess more than 15 years experience in sponsorships, sports and brand marketing for and with Fortune 100 companies. In 2009, he he launched IOV Media, a social media marketing company providing social media assistant to large and small businesses.
Steve graduated in 1993 with a bachelors and masters in advertising from the University of Illinois. He also portrayed the XXIX Chief Illiniwek while attending college. He is currently active in Illini alumni efforts including the Illini Fund, University of Illinois Alumni Association and teaches on social media on numerous college campuses. He lives in Naperville, Illinois with his wife and three children.
Jenneke van Guens joined Draftfcb after obtaining her Integrated Marketing Communications M.S. degree from Northwestern University, specializing in marketing analytics. As part of the Strategic Analytics group she works with clients such as Cox Communications and Kmart to uncover consumer insights through quantitative research. Areas of expertise include: business analytics, social media analysis, customer segmentation/profiling and cross-cultural marketing. Next to her IMC degree she holds a B.S degree in Communication Studies from the University of Amsterdam and has worked in the Netherlands for global organizations such as L’Oreal and Tom Tom.
Matt Witt has a passion for building and growing the “agency of the future,” working with teams of talented people to reinvent how we tell brand stories for our clients. He believes the greatest thing about this business is the opportunity to be surrounded by others who are energetic, avid storytellers.
As the EVP, Director of Digital Integration at TRIS3CT, he spearheads digital thought-leadership, collaborating with the strategic planning, creative and production teams to develop and execute digitally-focused, integrated platforms for our clients.
Before joining TRIS3CT, Matt was the VP, Director of Creative Innovation for Y&R, where he worked across all accounts in the Chicago office – and also collaborated on other WPP network projects.
The work he has helped bring to life has been featured by such publications as the New York Times, Fast Company, Creativity, Communication Arts, USA Today and Mashable, and honored by such organizations as the SXSW Interactive Awards, One Show Interactive, One Show Entertainment, Clio Awards, Art Director's Club, London International Awards, Webby Awards, AICP & Next Awards, the FWA, the Effies, the AAF Addys and the Academy of Television Arts & Sciences.