International Summer Advertising Academy | Cultural Activities

On Fridays, enrollees and University personnel may travel to Chicago and other Midwestern locations for interactions with industry experts. Examples could include:

  • Account planners and account executives at top-tier advertising agencies
  • Advertising professionals at Google, Yahoo, other online experts
  • Agency and client experts in global advertising
  • Agency experts in online, social media, digital, mobile
  • Agency experts in content creation
  • Others, as appropriate

The University of Illinois has a vast network of alumni and friends, which makes it possible for us to gain access for students in our programs that would otherwise be unavailable. Those in our network are counted in the top positions in media, creative, sales, account management, research, and client-side marketing. They are happy to teach in our programs, and interact with students.

During these trips, the group will also participate in cultural immersion activities. These may include governmental operations in Springfield, the capital of Illinois; history and art museums; architectural tours; tourist attractions such as the Willis Tower in Chicago or the Gateway to the West in St. Louis, Missouri; and other cultural centers.

Transportation and admission to these activities are included in the program fee. One of these field trips will be an overnight trip to Chicago. Housing for this trip is also included in the program fee (double occupancy).