Advertising Track | Media University
Students in the advertising track will create a public service announcement and other advertising campaign ideas for a local non-profit or commercial client. Below is a tentative schedule by day. The schedule is subject to change. In addition to the classroom time, students will have group work time each day.
WEEK ONE
Sunday - June 16
Check-in
Orientation & Welcome
Monday - June 17
Media Literacy & Ethics
Project Intro
Teambuilding
Introduction to the Business of Media
Tuesday - June 18
Introduction to Advertising & Brands
Advertising Insights
Creative Strategy & Execution
Wednesday - June 19
Introduction to Graphic Design
Visits to Clients
Thursday - June 20
Field Trip to Chicago
Friday - June 21
Introduction to Video Production
Public Relations & Promotion
Media Contact Planning
WEEK TWO
Saturday/Sunday - June 22/23
Activities & Group Work Time
Monday - June 24
Brainstorming/Creative Thinking
Leadership Exercises
Pitching
Tuesday - June 25
Grassroots Marketing
Giving Great Presentations
Wednesday - June 26
Field Trip to Indianapolis
Thursday - June 27
Video Production & Presentation Development
Friday - June 28
Final Presentations
Graduation