Core Courses | PR Certificate Program
JOUR 200 - Introduction to Journalism / AGCM 210 - Writing for Ag and Env Media
Discussion of the history, freedom, technologies, ethics, and functions of the news media. Training in clear, descriptive writing techniques, using journalistic models. This course satisfies the General Education Criteria for an Advanced Composition course. Prerequisite: Completion of Composition I general education requirement (or equivalent, for off-campus students). (3 undergraduate credit hours)
ADV 310 – Introduction to Public Relations
This introductory course examines the communication and persuasion concepts underpinning public relations in addition to public relations history, role, ethical and professional standards, strategic plans and tactical plans. (3 undergraduate credit hours)
ADV 410 – Advanced Public Relations
Examines the intersection of public relations strategies and tactical communications used by companies and public institutions to target specific audiences: employees, the news media, the community, the consumer, governmental official and agencies, stockholders and other relevant groups are included in this group. Pre-requisite: ADV 310. (3 undergraduate credit hours; no graduate credit)
In addition to the three courses listed above, students must choose one of the following two core courses:
ADV 350 – Writing for Public Relations
Focuses on the strategy of crafting and delivery PR messages to various audiences with special emphasis on pre-writing, preparation, revision and presentation. Prerequisite: ADV 310. (3 undergraduate credit hours)
JOUR 400 – Reporting I
Fundamentals of journalistic writing; reporting news of public affairs. Prerequisite: JOUR 200. (3 undergraduate credit hours)