London & Paris | Study Abroad
Place Branding in Europe
The capital of England and home to over 8 million people, London is an iconic European city. It is home to many famous monuments like the Big Ben, Parliament, the Tower Bridge and Shakespeare’s globe theater and just hosted the 2012 Summer Olympics. Best known as the city of lights, Paris, France is filled with beautiful sights. Situated on the Seine and home to many famous architectural beauties, Paris continues to be a travel destination for many throughout the ages.
Program Type -Short Dates -5/15/13 - 5/30/13 On-campus Meetings -begins March 11, 2013 - Mondays 3 - 4:50 pm Application Deadline -11/15/12 Language of Instruction -English Language of Destination -English/French
Priority is given to College of Media students.
Courses & Credit
This course is comprised of two parts. The first part is a second 8-week course taken with an instructor at the UIUC campus for 2 credit hours. The second part is the 2 weeks abroad trip for 1 credit hour.
Accommodations for the trip will be arranged for you, most likely in the form of hotels or apartments.
The final costs of this program have not yet been determined. *Fees are subject to change due to exchange rate fluctuations and the number of participants. Program Fee Includes: Roundtrip international airfare , on-site airport transfers, housing and some meals, orientation programs, program excursions, and international health insurance. Program Fee Does NOT Include: Tuition (est. $397), books, personal expenses (est. 300), and visa fees (if applicable).
This course will study principles and practices associated with branding "places". Students will learn how things such as geography, people, media, history, culture, business and sports are used to create global identities in the international marketplaces specifically in London & Paris.
Looking at both the perceptions and realities of consumption "experiences" associated with towns and cities, students will develop their own strategic point of view on how they think "places" should be branded. This will help prepare students for the challenges and opportunities related to marketing and advertising in global markets. It will also enable students to experience the cultural diversity of both London & Paris.
Included in the course are historical, cultural, and sports immersion activities, interactive sessions with communication professionals and/or organizations, field study, group leadership activities, intra-group discussions, and final project.